NATURE'S LEGACY:
REIMAGINED LIVING INSPIRED BY NATURE.
REIMAGINED LIVING INSPIRED BY NATURE.
A NEW WAY OF LIVING
Nature’s Legacy is an award-winning manufacturer that believes in promoting harmony between nature and everyday objects. The innovators behind the brand have transformed natural resources into patented sustainable materials to create inspired pieces for the home, for business, and for everyday life. Everything they do is rooted in holistic sustainable practices that benefit the environment and its people.
WHAT WE DID
Branding Workshop
Brand Strategy
Brand Identity
Copywriting
Website Design
Brand Strategy
Brand Identity
Copywriting
Website Design
SPECIAL THANKS
Nature's Legacy for the product photos
With a world shifting its focus to sustainability and more environmentally conscious products, Nature's Legacy needed to be at the forefront. However, despite the brand's leaps and bounds in the industry overseas, it was not receiving the same recognition locally nor was the development of its patented sustainable materials ever fully celebrated. In light of these things, we wanted to give Nature's Legacy the image and platform it deserved. Nature's Legacy was ahead of the game. It was finally time to make it a known fact.
To start, we needed to go back to the basics. The key to the brand's strategy and identity was figuring out what it stood for. One thing that has been ingrained in the brand since its early beginnings was the value of sustainability; not only for the environment but for the community as well. It was only natural for these values to be part of the brand's DNA.
Second, we needed to highlight the brand's strength: material innovation. They've crafted their very own eco-friendly and biodegradable materials with intention and were equipped with the design expertise to highlight the versatility of each material. We were set to make it known that Nature's Legacy was more than just a manufacturer. At its core, Nature's Legacy was an innovator.
The icon of Nature's Legacy is a reimagined version of its original logo: the soaring bird, a symbol of the brand's commitment to innovation paired with a leaf as its wing, a reminder of nature's important role. Literally embodying what the brand stands for: reimagined living inspired by nature.
An important thing to consider was to properly showcase the materials and their unique characteristics. The brand system for each material was designed with intention. It was derived from the natural textures and colors of each material, making it a true homage to nature.
Today, Nature's Legacy continues to uphold its brand philosophy with every product that they make. The brand has been making strides in the international and local scenes, even winning the Eco-Design Award at Manila Fame 2019.
"It has been an honor and privilege to have worked with Serious Studio the past year. It makes us happy to know that our efforts into the branding made by the team were realized and given justice."
— KATRINA DELANTAR
