Planning Hub is an architecture platform with a disruptive approach to business. Its services start with some sketches in a paper, and end with the sale of a whole architectural and construction online project. 

In this identity there are two concepts mixed. On the one hand, architecture understood as the design and creation of spaces of different characteristics, sizes, functionalities... On the other hand architecture as a process with several phases or layers (planning, licensing, construction...). 

This mixed approach is reflected in an identity that combines a geometrical logo, with a typographic system based in both a sans and a serif font.