Fintech Week Hong Kong
Standard Chartered 'Smart City'
We are honored to be get involved in the signage & graphic design in various parts of the fin-tech week, embraced by the booth design by Brainrental-Lab with their incredible creativity.
The concept underneath the booth was to offer the audience a guided tour in the Standard Chartered Smart City, experience every part and understand the new features inside-out. The graphic design concept is the sum of daily living and fine banking technology.
Pins
In major zones we use symbols to communicate the purpose through graphic instead of words,
speed-up and describe more directly about new features.
We use a "portal" as the key graphic element to express the fiction-less experience with Standard Chartered banking, features like ATM QR Cash Deposit, Instant Customer Supports...
speed-up and describe more directly about new features.
We use a "portal" as the key graphic element to express the fiction-less experience with Standard Chartered banking, features like ATM QR Cash Deposit, Instant Customer Supports...
Pattern & Graphic
Graphic patterns are widely used on surface of the exhibition. Several themes of pattern is made for zones,
differ the areas under a same graphic language of the smart city.
differ the areas under a same graphic language of the smart city.
Demo bill & Voucher
To extend the user experience, we also apply the same graphic language to the printed materials.
We hope it provides a frictionless environment for visitors.
Thank you !
