At this stage three names stood out: Bullfrogs, Storm, and Tornadoes. After the thumbnail process the name Tornadoes was eliminated in favour of a more versatile name.

It was while refining the best concepts presented that it was decided the bullfrogs logo (left) was chosen for the diversity in colour application.

The final three concepts presented focused mainly on the concept of integrating the football into the logo in the jaw (left), as the head shape (middle), and as the vocal sac (right). The final logo (left) was chosen due to the motion created by facing to the right.

The final logo as well follows the trend with nearly all NFL logos of facing towards the facemask of the helmets.