Online marketing campaign (website) which used Machine Learning / A.I. technology to detect users smile (mood) from photo and "magically" suggested how to improve it.
The project is kind of old from 2012. But I still am proud of what our independent 3 freelancers team accomplished with it.
I was browsing some creative programming related stuff and found that face.com offers technology API which enable programmers to detect users mood and age from uploaded photo. In that time machine learning was just begging to rise, detecting users mood, age from a photo was quite breakthrough technology. I've played with it and I've got really excited about it's creative uses.
Then called my friend Agnė Gintautė, who I've known was freelancing and helping client: Dental Clinic Fabrica Dentis with their online communication. We sat and brainstormed about how we can use this technology for marketing / advertising purposes.
First we found the insight: Fabrica Dentis - helps people to smile. Maybe this technology also can make people smile.
We came with idea about "magical " service helped by character Dantulis which takes your photo and by using the smart technology quite accurately analyses your smile, and uses this information to suggest what kind of fun video and advice you need for the smile to improve.
Only in 2015 - three year later Microsoft launched https://www.how-old.net/ which used the same technology and went viral. We been ahead our time. ;)
It is use case which shows, how my technological creative coding background helps to make creative solutions for clients business even with limited resources
Release year: 2012
Client: Fabrica dentis
Idea - Mantas Kuginis, Agnė Gintautaitė
Art direction, 3D graphics, UI/UX, Web design - Mantas Kuginis
Copywriting - Agnė Gintautaitė
Programming backend - Ramūnas Skarbalius
Programming frontend - Mantas Kuginis