Sepet is an online supermarket that will deliver the best of Turkish products. To guide the construction of the brand, the concept was built based on two keywords: agility and freshness. Now the service proposes to deliver purchases in a maximum of 48 hours from anywhere in Ireland. There will be franchise sales all over Europe, so the visual language must be simple and comprehensive.
The brand identity embraces sweet feelings of the sea, sun, and fresh products. All visual system warm, simple, that makes Sepet is a friend for clients, helping in choosing high-quality, healthy Turkish products.
As the brand symbol, I created a basket, made of leaves and fields, with a circle, which represents the sun and oranges.
