Shuba Hot
Hot sauce package design
Shuba Hot is a hot sauce created according to a family recipe. We developed an original solution for the sauce package that would enable it to stand out from competitors. The segments we aimed at were HoReCa, local stores and supermarkets.
Hot sauces are very popular in the US market; the new generation likes cooking at home, trying new recipes, including those belonging to national cuisines, where bright seasonings are one of the essential ingredients. As a result, store shelves are filled with clone bottles having almost the same design. To launch a new brand in the market, something special should be invented.
We added some bright spots, whose colors correlate with the main ingredients: orange habanero peppers, red tomatoes, goldish onions, and yellow lemons.
We created an unusual package: as if it winds the bottle around with a thin black strip.
Initially, Shuba Hot sauce will be distributed in the restaurant networks of New York.
And when the large public discovers all the delight of Shuba Hot, the brand plans to reach out to the major supermarket networks.
