Silas is an independent capmaker and the founder and owner of the danish company Wilgart. Based on skilled craftsmanship, original design and supreme materials Wilgart’s handmade hats are made on the small island of Bornholm and sold in Copenhagen. Silas approached us to help him take his business to the next level by designing a brand-new visual identity and collateral materials.

Keywords: #handcrafted #unique #unisex #craftmanship #nature #surprising #love #madeindenmark #danishdesign

The custom-made logo type is based on modern German font principles. We infused it with a human touch by rounding the corners and adding elements from script typography.

In Wilgart’s photography we created a raw, construction-inspired environment with the handcrafted, lovingly-made product countering this simple and cool universe.

“When you work with something that truly matches your idea of the best occupation imaginable, then finding a visual expression to follow you into that adventure, becomes essential to your identity. With the design of logo, font and the creative directory from Today, the company stands clearer as ever. For Wilgart the most enjoyable thing in life is capmaking. An equaling satisfaction is evident when Today creates a visual identity from scratch. A love for craft and immersion, results in a perfect match.”