India embracing BS-VI norms ( Bharat Stage - VI) w.e.f 01.04.2020 is a big move towards providing a cleaner and healthy environment for our future generations. When Daimler India Commercial Vehicles (DICV) Indian Unit - Bharat Benz decided to roll out its BS-VI range of trucks & buses, they after careful competitive analysis choose to work with Craving Digital for its prestigious launch event in Vashi, Mumbai on 27-30.01.2020. Team CD swung into action and build a workflow involving - Design, Engineering, Manufacturing & Marketing function within BharatBenz
We patiently worked across multiple stages of CAD optimisation, rationalising CAD models, getting right shaders & textures for the vehicle using photographic references and finally weaving the magic to deliver Omni channel content - Event specific teasers, Product reveal, Product feature videos to be used across Mobile & Event Activation and still imaging for brochure & other collateral communication.
We worked hard to get all the stages covered within a short time of 60 days and along with our experienced & skilled collaborative network delivered the "Made in India' magic for Bharat Benz. Another compelling reason for product marketers to better use their digital assets for Omni channel content. Talk to our team to show you how
Agency: DDB Mudra
Producer: Shekhar Doshi
CG Team : Manjot Singh, Subak P, Vivek A, Orin Machado, Mahesh P, Ninad G ,
Retouch Team: Sunil Tank, Vasudev Ghadi, Manoj Rane, Nilesh Thale, Santosh Rane, Sunil M.
