这款礼盒是为媒体而定制的。
人群特质的关键词:易接受新鲜事物、乐于分享、眼光独到。

我们邀请了来自韩国的插画师Jisu Choi,选择了博朗狮与田名网敬一的合作款瓷器。田名网老师的波普艺术作品印在特制的瓷器上,精美并且具有艺术性。外盒形状选择了并不常规的梯形,符合新鲜、独特的礼品特质。

This gift set has been customized for media. They share common characteristics of being open to fresh ideas, sharing, and with unique tastes. 
The bone china cup sets are of Brandor who invited Keiichi Tanaami to create for them specially. They are delicate and artful with details reminiscent of the Pop Art era. 
The outer box takes a irregular shape a trapezoid, belonging to the fresh and unique setting of this particular giftset. 

Jisu的插画风格古怪、精准,擅长将繁杂的细节以统一的设计语言融合在一幅作品里面。插画中,vivo的3款旗舰机的特性,“30倍潜望摄像头”、“无限屏”、“小孔屏幕”,结合冬天、东方与鼠年。将人们熟悉不过的民间艺术图案以现代的视觉语言表达出来。由她来完成vivo新年主题的插画再合适不过。另外,Jisu的插画制成了笔记本和对联,保留了春节礼品的传统性。

We invited illustrator Jisu Choi from Korea to collaborate. Her imaginative and precise style translated numerous details in modern design language. 



Client: vivo
Design: Olavo Deng & Jonking Wang
Illustration: Jisu Choi (Korea)
Espresso Sets: BRANDOR x Keiichi Tanaami
Red Packets: vivo x Alexander Wang
Production: HPress
vivo Gifting 2020
Published:

vivo Gifting 2020

Published: