Long Island University, Brookville, NY – Brand Manager & Group Creative Director | https://www.liu.edu/   | https://www.liu.edu/brooklyn

Portfolio:
https://www.behance.net/gallery/91641565/Long-Island-University-New-Branding-Campaign-more

As an award-winning Creative Director and Brand Manager specializing in various industries, including corporate branding, University Branding, Educational Institutions, Athletics branding, and more. My prior experience at Long Island University (L.I.U.), Baruch College (C.U.N.Y), Fredonia (State University of New York), Briarcliff College, Bethpage, NY. Rebranding and Conversations, Multichannel Engagement, Stakeholder Collaboration, Increased Brand Visibility Digital Marketing, OOH: Transit Advertising, Broadcast and Cable Advertising, and more for your reviews.

As the Brand Manager and Creative Director at Long Island University (L.I.U.), my role encompassed overseeing the creative, marketing, and communication initiatives across multiple campuses, including Brookville, Brooklyn, N.Y.C., Hudson, and more. I was responsible for providing multi-media services and spearheading the re-launch of new brands throughout the university, such as the Sharks.     

Working closely with various stakeholders, including the President's office, Athletics Team, Admissions, Alumni, Donors, Entertainment Center, Students' life, Homecoming Events, Bookstores, Faculty, outside vendors, and more, I led the entire process from concept and design to final brand campaign implementation. This involved developing comprehensive brand guides and executing advertising campaigns through various mediums such as L.I.R.R., Outfront Media, Bus Shelters, Shopping Malls, Billboards, and more.     

In addition to advertising campaigns, my role included overseeing print media, large format designs, recruitment campaigns, and the creation of the L.I.U. New brand advertising campaign. I also managed the design, banners, branding, signage, and other visual elements that contributed to the overall university identity.     

Through my role at L.I.U., I utilized my creative and strategic skills to effectively communicate the university's brand message, enhance its visual presence, and engage with diverse audiences. Collaborating with internal and external stakeholders ensured that L.I.U.'s brand remained consistent and impactful across various platforms.     

My work at Long Island University as the Brand Manager and Group Creative Director involved creating and implementing comprehensive branding and marketing
strategies to support the university's mission and showcase its unique offerings
to the broader community.