Saturdays Just Got Even Better!
2011, The MountainWest Sports Network
This campaign for the MountainWest Sports Network was part of an effort promoting the addition of Boise State football games on the network. The games were played on Saturdays, which led to the slogan Saturdays Just Got Even Better!
I was the primary Graphic Designer for the project and did all of the image editing, layout, and text formatting and supplemental imagery (background patterns, calendar image, etc.). I also came up with the slogan.
promotion advertisement featured in several magazines
The campaign ran across many different mediums including social media (2011 – the early days!), printed and digital advertisements, promo swag and a roadside billboard.
One of my favorite "behind-the-scenes" facts about this project was the amount of Photoshop work I did on the image of the two football players on the billboard (seen below). The player on the left had tattoos that needed to be removed from his arm, and the player on the right required us to remove the name and number from his jersey and helmet (unsure why he was OK keeping his arm tattoos).
Mockup of billboard. Actual billboard location was along a major highway in Idaho.
We produced several pieces of swag to hand out at football games and other events. One of the more popular items was a branded non-slip decal intended for use on smartphones. You attached it to the back of your phone or case, and the grippy surface kept your phone from sliding around – and more importantly, showed which team you root for!
