This was a collaborative effort between the marketing team, designers. This was geared towards upgrading your stock seats to aftermarket seats for bikers. I had an idea to play with the wording of the whiskey brand Southern Comfort, below is the end result.

Product category copy focus was on exhaust, I played with the idea of looking cool and sounding cool with an upgraded aftermarket exhaust. 

This was to advertise J&P Cycles gift card for the holidays, the copy writing was inspired by the previous holiday campaign "Make them say thank you and not F U".  To continue with that same spirit i replaced the word F U with elf you.

This product was geared towards lighting for bikers, the copy writing was to advertise for riders to continue to ride with their lights on.

Holiday campaign ad for gifts, gifts that sleigh was inspired by the previous years slogan that was "gifts that don't suck".

The copy on this project was to have a little fun with a common problem amongst bikers or mechanics when they're digging thru their tool box finding that one socket that's always missing. Below is the end result for the email signup.

This was create for an email selling all weather jackets, I was task to come up with some copy for the email. I played with the idea of a jacket being a jack of all trades and came up with Jacket of all trades.