Unconventional media to introduce the new Roulette Game of Vegas Club, the Italian #1 online Casino by Lottomatica. The idea is to transform the front wheels of the public bicycles into a real (fully working) roulette.

A little white ball, printed on a transparent cover above the wheel, will act like the roulette ball, spinning around and eventually ending on a different number everytime you stop the bike. An unusual media to bring around our product and its fun.