This project aims to encourage people to love their bike and think about making use of it spurred on by the many benefits to do so. The graphic tells the story that to love your bike means four different things, to ‘love your earth’, to ‘love your city’, to ‘love your life’ and to ‘love your body’. Each of these areas has a number of different benefits relating directly to it. The user can access these benefits by downloading the app to view the additional content through the augmented reality. The app also makes use of the phone to display each of the icons in an animated form. It also allows the user to access a community of interested people. Voting on each others benefits to cycling creates an element of gamification. Spreading the knowledge of the various benefits directly on their social media website will further spread the ‘love your bike’ campaign.