Penn Medicine has done for genetics what Henry Ford did for cars. They've built an enormous compound where they can create personalized gene therapies within hours rather than months. They have industrialized the process.

I wrote everything, including this spot, and directed everything but.

We parallaxed the waving flag in these digital bus shelters.

This was an opportunity to use a new media property. The board spans the four corners of two blacks.

The homepage reskin

A freestanding Immunorevolution parallax site.

31st Street Station, Philadelphia. 

Philadelphia artists hold an annual overnight event called FringeFest. I worked with one of them to design this 12-foot mural and paint it during the event.

To forestall any attempt to brand the artwork, I asked the artist to insert a few icons to symbolize key support points and then developed a kiosk explaining the whole thing. I got both done and approved in two weeks and the event went off in spectacular fashion.

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