CCCB & Sold Out, 2017
Björk Digital Immersion
Björk Digital is the virtual reality exhibition of the iconic Icelandic artist at the Center of Contemporary Culture of Barcelona. A production of this size, unique in Spain, gave the opportunity to visit the artist’s universe in an immersive experience of virtual reality created by Björk herself in collaboration with the best visual artists at that time.
The experience is a combination of performance, film projection, interactive installations and audiovisuals, also including visual pieces made with the latest technology. Besides the offline and online communication, the graphics and signage for the exhibition were also designed to ease the visit through it. M/M Paris, curators and creative directors of the exhibition contributed in many of the artworks. Produced by the CCCB, Sold Out & DC Entertainment.