LowKeyMoves, 2018 - Ongoing
Pushing Culture Forward
Art Direction, Visual Identity
LowKeyMoves is a creative music agency whose main objective is to boost culture through music, offering creative consultancy, music supervision and management as its main services.
Due to the spectrum of services they offer, it was necessary to define a recognisable (s/z) visual identity, scalable to different formats and touch points.
Due to the spectrum of services they offer, it was necessary to define a recognisable (s/z) visual identity, scalable to different formats and touch points.
Inspired by the concept behind the name, the idea of polarity surges as “spotlight & shadow”. From there, the circle is used as a recognisable element of the identity.
This approach is visually represented under a “heritage” aesthetic, which results after the adoption of the most outstanding and typical resources of the different genres and musical currents that define their field of action: UK Garage, Jungle, Hip Hop, R&B, etc.
All of this presided over a roman typography with contrasting shapes, this allows to play with the contrast of elements in a notorious way and define a visual language that is not related to this type of media.
This approach is visually represented under a “heritage” aesthetic, which results after the adoption of the most outstanding and typical resources of the different genres and musical currents that define their field of action: UK Garage, Jungle, Hip Hop, R&B, etc.
All of this presided over a roman typography with contrasting shapes, this allows to play with the contrast of elements in a notorious way and define a visual language that is not related to this type of media.
