NIKE AIR JORDAN 1 MID "FEARLESS" x MAISON CHÂTEAU ROUGE
Context /
2019. November 30th.
Youssouf Fofana, co-founder of Maison Chateau Rouge, is realeasing his AJ1 Mid, in collaboration with Jordan Brand.
Maison Château Rouge is a Parisian label founded in 2015 by Youssouf Fofana and his brother Mamadou. Located in the Goutte d'Or district, the boutique offers various innovative collections with African influences. Despite its dazzling success, the brand has not forgotten its values and is regularly involved in various social projects.
Created as part of the Fearless collection, this new interpretation of the Air Jordan 1 Mid is characterized by the use of a palette of bright colours, in line with the Senegalese roots of the MCR brand founders. Youssouf wanted to revisit the famous Air Jordan 1 Retro OG "UNC" in warmer tones. To the famous University blue are added brown, which symbolizes Africa, and touches of yellow, the color of the MCR brand.
Source : lesitedelasneaker.com
Project /
Here is a product visual concept, created from scratch using several tools and techniques: photography, lettering, editing, illustration...
The colors and graphic elements we used are inspired by the story of this Nike AJ1.
