Street Heroes 2010 Urban Culture Festival
Street Heroes 2010
Visual identity and applications created for the first urban culture festival in Bucharest
There's several months worth of work in the visual component of Street Heroes' branding process, especially in the whole bunch of applications they needed done: website graphic concept, tickets, 2 sets of posters, flyers, web banners, info brochure and promo video. Done 95% of them myself (low budget, no team) in a couple of months. Used Sudtipos' wonderful Whomp typeface for the logo (thank God for all the beautiful alternate caps I could browse through) and went on obsessively on a three color scheme in all the applications, as you can see after the jump. For titles I used the Dispatch family and for body text, the Flama family, trying to rhyme the slab serif with a round, DIN-like sans.
Big props go to my man T3HA2 for the wildly cute & successful character design.
It's difficult to fit this amount of information in 45 seconds, without relying on any voice-over at all.
Music: Moonstarr - Dust (awesome track!)
This info & program brochure was attached to and edited by a well-known Bucharest city-life weekly, 24FUN.
The poster. I used Dispatch - a powerful and versatile slab serif typeface - for all the text on it.
The website (an old beta print screen - as I've designed it. Of course, the CSS guy managed to screw it up completely)
www.streetheroes.eu
The boys in the hood - wonderful character work by my mate Ciprian "T3HA2" Dicu
Street Heroes 2010 Urban Culture Festival
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Street Heroes 2010 Urban Culture Festival

Branding and applications for the first urban culture festival in Romania
52
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Published:

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