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Perfumes 365 e-commerce website


Perfumes 365 is an e-commerce store that sells perfumes and other beauty products exclusively online. It was acquired by an investor that needed to completely rebuild the website, since it was very outdated and causing the customers and the team a lot of problems.

Although in the long term a full rebrand was intended, it was decided that we would start by revitalizing the brand’s social media and redesigning the website.

My main focus throughout the process was the user experience, due to the complexity of some sections – such as the Checkout – that were challenging for the long flows and many possible options involved. However, visual and communication aspects were always kept as high goals.










Site Map & Task flow




Wireframes




Desktop




Homepage, Catalog and Product page







Homepage


Product Catalog
 






Product page
 




Rating a product





Product unavailable (out of stock)





Sort & Filters





Sorting the products by a chosen criteria






Using different Filters





Applied Filter Tags





Basket





Quick view and List view




Favorites




Quick view and List view





Adding a product to Favorites





Moving products from Favorites to Basket
(Quick view)







Moving products from Favorites to Basket
(List view)





Checkout



Mobile



Homepage, Catalog and Product page





Website Menu & User access





Product page



Rating a product




Filters






Basket and Favorites




Basket



Favorites





Adding a product to Favorites




Moving a product from Favorites to Basket​​​​​​​




Checkout








Style Guide


Here you can look up some of the sections' (complete) PDFs that are part of the Style Guide:

Colors

DESKTOP

MOBILE










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Client: Perfumes 365 – Timeless Fragrances, Lda. (Matosinhos, Portugal)
Agency: People (Matosinhos, Portugal)
2019



Perfumes 365 e-commerce website
20
81
3
Published:

Perfumes 365 e-commerce website

Client: Perfumes 365 – Timeless Fragrances, Lda. (Matosinhos, Portugal) | Agency: People (Matosinhos, Portugal) | 2019
20
81
3
Published: