Phuong Miu's profile

Doan Women Clothing

Phuong Miu
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branding brand identity Fashion Women wear lifestyle guideline elegant minimal Packaging DOAN





Doan Women Clothing Brand Identity

DOAN embodies the notion of effortless beauty from every women. Stand out from the crowds that focus only on selling trendy fashion wear, DOAN's core value is help women nurture their inner beauty and deliver it through the classy yet modern and effortless style.

Beau Agency team has helped to visualize this value, conveying the story of DOAN into their brand identity. What we aim to do is to be impressed not only in the eyes of the customers but also offer them a feeling about the brand's unique spirit. It is derived from the delicate and meticulous logotype, to the pastel color palette that brings the soft, pure feelings but yet give an expensive highlight. We also spent a lot of time working on the branding guideline so that DOAN could keep their consistency with time.
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Project Manager: Ha Pham
Account Executive: Linh Pham, Vy Tran
Art Director/ Designer: Phuong Miu




branding brand identity Fashion Women wear lifestyle guideline elegant minimal Packaging DOAN
branding brand identity Fashion Women wear lifestyle guideline elegant minimal Packaging DOAN
branding brand identity Fashion Women wear lifestyle guideline elegant minimal Packaging DOAN
branding brand identity Fashion Women wear lifestyle guideline elegant minimal Packaging DOAN
branding brand identity Fashion Women wear lifestyle guideline elegant minimal Packaging DOAN
branding brand identity Fashion Women wear lifestyle guideline elegant minimal Packaging DOAN
branding brand identity Fashion Women wear lifestyle guideline elegant minimal Packaging DOAN
branding brand identity Fashion Women wear lifestyle guideline elegant minimal Packaging DOAN
branding brand identity Fashion Women wear lifestyle guideline elegant minimal Packaging DOAN
branding brand identity Fashion Women wear lifestyle guideline elegant minimal Packaging DOAN
branding brand identity Fashion Women wear lifestyle guideline elegant minimal Packaging DOAN





branding brand identity Fashion Women wear lifestyle guideline elegant minimal Packaging DOAN






Doan Women Clothing
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Phuong Miu's profile

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Phuong Miu's profile
Hanoi, Vietnam

Doan Women Clothing

DOAN embodies the notion of effortless beauty from every women. Stand out from the crowds that focus only on selling trendy fashion wear, DOAN's  Read More

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