ChaTime Branding
Advance Campaign | Fall 2019 | Doug May
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ChaTime is a global franchise boba (bubble) tea chain based in Taiwan. The word ‘cha’ means tea. However, ChaTime means much more than just ‘teatime’. By combining a traditional house rooftop and a boba cup, this new logo reinforces the rich history of boba while celebrating the phenomenon of boba culture of the 21th century.
**disclaimer: all photos were not taken by me, credit to original owner. For school purposes.
current branding
New Rebranding
