RAIN OR SHINE, HURT OR HUNGRY, STRONG OR WEAK IT’S TIME FOR THE SMACK DOWN. I AM NO ONE UNTIL I AM SOMEONE, STEPPING ON THE COURT WITH THE THIRST OF VICTORY IN MY VEINS. GO AHEAD LITTLE GIRL, CRY YOUR WAY HOME ’CAUSE ALL YOU’RE GOING TO HEAR IS MY VICTORY DANCE 56 TIMES.
I created the concept for this poster for Robert Horry of the San Antonio Spurs & SoBe LifeWater. We used Dennis Murphy Photography for the shoot. It was a fun piece to produce and Horry was pretty happy with it. He's a pretty cool dude.
One thing I miss about working with Pepsi and it's affiliate brands is the level of energy, attitude and intensity associated with them. It's inspiring to see how the brands continue to evolve and transform, and how the culture and target market play a crucial role in it.
