Social Media Campaign - More Fit. More Lit.
There are two types of people in this world
THE FIT - Hardcore fitness freak/ yogi/ runners/gym goer Work out at east 3-4 times a week Stick to a healthy diet Stay healthy and active no matter how busy the schedule
THE LIT - Love scoring - goals or phone numbers Love sports - foosball, bowling, watching cricket on tv also counts Video gaming is also a sport gets to 10000 steps - even if it means running after metro, bus, girls
Product Teaser
Meet your step goals and swag goals with the incredible #HONORBand5i! Get ready to stay #MoreFitMoreLit. Coming Soon.
Platform/Launch Announcement
Get ready to add a dash of lit-ness to your fitness regime with the all new #HONORBand5i! From power walks to moonwalks, how are you going to stay #MoreFitMoreLit?
Spin v/s Sprint
Sweating it out at the gym versus smashing it out on the ping pong table, the battle lines are drawn. What keeps you #MoreFirMoreLit? Coming soon #FitVsLit #HONORBand5i
Weights v/s Skates
Lifting weights versus drifting on skates, what is your idea of fitness? Choose a side and stay #MoreFitMoreLit with #HONORBand5i!
Dive v/s Jive
There are 2 kinds of people. #TeamFit or those who dive deep into fitness and #TeamLit or those who stay in shape and have fun along the way too. Which team are you on? Choose a side because the #FitvsLitChallenge is coming soon. #HONORBand5i #MoreFitMoreLit
Fit v/s Lit Challenge
Fitness freak or lit-ness freak? You decide. Choose your tribe because the #HONORBand5i #FitVSLitChallenge starts tomorrow. Come back tomorrow for a new challenge for both teams. Complete your team’s challenge and stand a chance to win a brand new HONOR Band 5i ! #MoreFitMoreLit
Team
Visual Concept & Design - Jagjit Singh Rana + Nilaabh Bhowmick
Creative Concept & Copywriting - Khushali Bagga
Social Media Strategy - Swati Verma
Thanks for watching
