VIHAN is one of the leading electrical products in India.
To come with a different positioning and to empower the consumers they wanted a clutter-breaking idea.
To come with a different positioning and to empower the consumers they wanted a clutter-breaking idea.
Insights:
Electrician plays a vital role while making a purchase decision of wires and Cables.
Opportunity:
To break this norm and involves the end-user of the electrical product in the decision-making process of buying a wire and Cables.
