Dormimundo, Mexico’s biggest chain of mattress retail stores is an expert in sleeping.
But people don’t usually buy mattresses online. To help promote their new ecommerce website, we created this digital experience where users wrote down their dreams to have them doodled.
Illustrators interpreted each dream through doodles. Then, the dreamer got an email with a link to the doodled dream and with options of mattresses linked to the ecommerce website.You could download your doodled dream and share it. And if you got the most Likes on Instagram,
you got your dream printed on a pair of pillowcases.
