Grandvity Design | Branding
Grandvity’s founder Noodle Wang graduated with an engineering background. He is an expert at expressing emotion with rationality. Using the power of “influence” and “attractiveness” as the main brand appeal, he hopes to inspire through creativity and attract more partners from other fields. Eventually, he wants to build a versatile team that can align both commercial and artistic values.
Grandvity’s brand identity is based on rationality. The trademark is a dotted fan-shape, using the positive side of the gradient to convey “influence”; the negative side to convey “attractiveness”. The logo equation is also incorporated into a flexible system. Using grayscale as the main color palette and golden foiling details, the identity perfectly conveys a steady yet radiant brand personality.
Credits
Type | Branding
Year | 2019
Type | Branding
Year | 2019
Production | Grandvity Design
Art Director | Noodlemaker
Project Manager | Grape Chiu
Logotype Designer | Si Jia Sun
Visual System Designer | Noodlemaker／Si Jia Sun
Designer | Si Jia Sun／Jasmine Lin
Photographer | Mo Chien
