RIVOLTA Coffee Branding
strategy, brand identity, naming
RIVOLTA – a new coffee brand of the middle price segment, desired to get on the shop shelves
in the Ukrainian market. The coffee market is incredibly competitive. To find the uniqueness is the biggest difficulty in the strategy developing, because all other well-known brands have already shown all the product advantages in their communication.
We talked to the audience to understand how people choose coffee, what they know about varieties and methods of preparation. It turned out that the vast majority didn’t know anything at all. Few people know that the same coffee tastes different depending on the method of brewing.
In this ignorance, we saw the opportunity to do what the competitors don’t: to explain the link between the coffee taste and the brewing method; to teach people how to make perfect coffee at home.
In fact, the product line design reflects the combination of few aspects: the situation when people drink coffee at home, a certain type of grinding, the ratio of Robusta/Arabica and the perfect method of brewing.
Creative Director & Strategist: Oleksandr Topolnytskyi
Designers: Nadya Dmyterchuk, Yura Formusyak
Photos: Anna Vyrstiuk
Post-production: Anna Vyrstiuk, Mykhailo Kuspys
