International Alert: Visual Identity


Rebranding one of the world’s
least known but most impactful peacebuilding organisations

International Alert had unrivalled expertise in resolving conflicts across the globe, yet it was often seen as simply a research think tank. For its 30th birthday, International Alert asked us to reposition its brand, creating a fresh visual identity that better represented its ethos and peacebuilding capabilities.

Our approach centered on the idea of "everyday peace" — transforming a faraway, naive notion into something tangible, possible and inspiring. The identity speaks to International Alert’s drive to build a community of like-minded collaborators, from governments and the private sector to the general public.


International Alert: Visual Identity
68
988
2
Published:

International Alert: Visual Identity

Rebranding one of the world’s least known but most impactful peacebuilding organisations
68
988
2
Published:

Creative Fields