Challenge:
To refresh the environmental protection services company Baltic Recycling Group. The main goal was to reposition the brand from the local recycling provider to global full service environmental protection consultant. Other tasks were to overcome the clumsy naming, create fresh value proposition and modern visual language.
Solution:
Baltic Recycling Group became BRG.ECO with incorporated brand statement WE ARE BRG.ECO. The simple symbol of energy cycle and repetitive minimalistic slogan usage are the main expressions of the visual language.
Thank You—
