Tonic Day Spa
Concept Development / Brand Identity / Logo Design / Illustration / Print Design / Packaging
Tonic Day Spa is the first independent spa located in the growing surfer's haven of Hiriketiya, on Sri Lanka's south coast. The spa is focused on providing customers with personalised Ayurvedic treatments; a herbal medicine system with historical roots in the Indian subcontinent. The brief was to create an identity that communicated the relaxing experience of going to a spa, but with a creative and quirky twist that would appeal to the local surf scene. Using hand-cut shapes, we collaged these pieces together to create irregular and individual symbols to reinforce the idea of personalisation, and in Ayurveda no two bodies receive the same treatment. The floral and spiritual motifs, paired with a young and fresh colour palette, create a modern look for ancient Ayurvedic and herbal medicine in Sri Lanka. As an extension of the core brand identity, we also created a range of packaging for Tonic's own brand lotions and herbal massage oils.
Location - Hiriketiya, Sri Lanka
Category - Hospitality Brand Identity
Client - Tonic Day Spa
Photography - Dots Bay House
