For this specific project, I was given the duty to design a poster for UConn’s Digital Media and Design (DMD) 2020 Senior Exhibition. During this annual event, senior DMD students display final artworks in their own respective concentrations. I decided to tackle this creative problem to make the three versions of my posters spell out the acronym BFA since BFA is such an important part of the exhibition. I wanted to make my posters both composed of simplistic shapes but also relatively organized neatly as well. I drew inspiration from simplistic shapes of circles, semicircles, squares, and triangles, finding them as a base for my designing process of the posters. Through this concept, the simple shapes illustrated are the fundamental and basic shapes, such as how the seniors all had to start with the basics during the beginning of their design career. I based off the color palette on with the primary colors, but also hues of purple and pink as well to gives the mood of a warmer feeling because this event has such an importance to seniors.
After this, I made the decision to have alternative colors of each of the shapes so that they are unique for each poster. Karl Gerstner’s Designing Programmes describes “the elements, definitely established through adapted in every case to the functions and proportions, constitute the signature style in one.” He mainly mentioning the appreciation of how the elements in design remain constant through the various adaptations and versions with a consistent style. With concerns about my posters, while they are three different versions, they share similarities between one another through common characteristics and styles. The words ‘DMD 2020’ and the gradient square in the center are constant throughout the three posters. I also did not want to spell out the words DMD 2020 and instead opted to create abstract shapes to mimic the forms of the words and numbers; the square in the background was placed as a nice artistic additive. The color palette as well is constant between the three posters as well. Gerstner as well writes that “every solution he finds...will achieve a unity between language and type, between content and form.” By keeping the type font and sizes consistent with one another in all of my posters, I satisfy the uniformity between language, type, content, and form as Gerstner had outlined in the text.
When it came to animating the posters I chose to rather animate all three posters since I found that it would be more harmonious with one another when all of them were put together side by side and moved simultaneously at the same timing and pacing. The ‘DMD 2020’ in all three posters move up and down at the same time since I want to keep these constant throughout. I also had each individual poster alternate between its own two to three respective colors to provide a bit of variety and style. The animation for the boxes in the middle, however, change for every poster making them all unique from one another. One box of the boxes spin, one changes in size, and the other spins and both changes in size.
Overall, my experience with this project showed me to be more meticulous with typography, color, form, and the overall composition of the pieces. With much thought of these topics outputs a successful and pleasing poster that the public can enjoy. It’s vital to recognize the visual elements of design that respectively all consolidate into one harmonious composition.