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CCCB. Digital Activism


CCCB, 2019
Digital Activism
Campaign, Type Design, Visual Identity

The Center of Contemporary Culture of Barcelona (CCCB) aims to communicate the International Award for Cultural Innovation with “Internet” as a starting point.
     Under this conception, CCCB Lab seeks for a graphic system that allows to communicate in a contemporary and impressive way by being loyal to the subject’s visual language in printed and digital mediums.

The campaign was approached from a social point of view by developing a communication that provoked interest, reflection and activism around the Internet, with the goal to generate awareness of its use.
     Through a reclaiming tone and the use of vivid colors for the backgrounds, such as magenta and green, it is achieved to focus the attention on the dynamic system of pop-up windows to build a powerful visual language with strong communicative attributes.


CCCB. Digital Activism
9
93
1
Published:

CCCB. Digital Activism

Visual identity and graphic campaign for the International Award for Cultural Innovation
9
93
1
Published:

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