Kids Central is a kindergarten based in Australia. We used the word kids from Kids Central name to create a happy face emblem. This face was built around geometric shapes.
Placing this emblem in a vertical direction shows the face features of a happy kid, and turning it horizontally reveals the word “kids”.
Through all communications we used those geometric shapes (the basic for kids learning) to define the brand identity.
The approach is systematic, flexible, dynamic and smart.
