Client
Tropica Roasters Co.
Project
Project
Branding
Brief
Brief
Roasted in New York, Tropica is a coffee brand made with the selection of the exotic beans. One of the main attributes of these exotic mixtures is that they contain the best quality organic coffee beans from all around the world.
Challenge
Challenge
I was asked to develop the concept, naming and graphic guidelines for the previously mentioned coffee brand aiming to middle-aged people (travel lovers) as the main market target.
Solution
The first step was the naming proposal, and I came up with Tropica since the name is connected with the climate where the best coffee is harvested. The idea of exotic mixtures was completed with silhouette drawings, which were enhanced with overlapping layers with different transparencies. These color mixtures created sophisticated, but interesting new shades witch added depth to illustrations. I used natural, organic shapes and neutral colors to emphasize the natural and eco-friendly vibe of this brand. With the name Tropica, we integrated roasters co. and the year of the company foundation, aiming to put in the middle a traditional, family-run business approach.
Solution
The first step was the naming proposal, and I came up with Tropica since the name is connected with the climate where the best coffee is harvested. The idea of exotic mixtures was completed with silhouette drawings, which were enhanced with overlapping layers with different transparencies. These color mixtures created sophisticated, but interesting new shades witch added depth to illustrations. I used natural, organic shapes and neutral colors to emphasize the natural and eco-friendly vibe of this brand. With the name Tropica, we integrated roasters co. and the year of the company foundation, aiming to put in the middle a traditional, family-run business approach.
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