Kurkure is a well-known Indian snack loved around the world. The brief was to launch two new flavours with a one of a kind marketing campaign. The creative rendition was to promote the two new variants as “Mystery” flavours. The proposition was brought to life with dynamic and eye-catching designs. The bold colours, the quirky illustrations all came together to create a visually tantalising new design that would instantly capture the attention of the consumer.
Art Director : Uttam Pratap
Creative Director : Deepak Kumar
Copy : Priyadarshi Khastgir
