During my 5 years working at Just Eat I worked on various branding, partnership and internal campaigns, for UK, Spain and Global markets.
From concept to delivery I worked on different formats. Usually focused on digital, landing pages, internal hub, ECRM, social media...But I worked also in OOH and events.
Most of these works have been done as a team, usually with copy writers, developers and art workers, my role being focused on design, conceptualisation.
Just Eat for Alexa
With support for the new Echo Show, Just Eat gives the best of both worlds: ease of voice ordering, with the control to quickly check your basket and add items by tapping on a touchscreen. Lush.
Food Fest Just Eat Campaigns
Take your taste buds on the trip of a lifetime and explore a world of tantalising food trails, each one leading to a new and exciting dining experience. With so many options to discover, you’ll be going back for seconds, thirds and fourths – but to a magical meal that’s completely different from the last. Where will your taste adventure lead? There’s only one way to find out...
Download the App OOH campaign
Just Eat Magic Campaign
OOH London Taxis Campaign
Spain Brand Awareness campaign
Paired with a talented social media manager, I lead concept, art direction, and design for Just Eat’s brand awareness campaign. It was super fun!!!
We created a packaging with different messaging that allowed Just Eat to communicate directly with the user.
The campaign was launched in Madrid, Valencia, and Barcelona.
The goal for the creative was to introduce Just Eat to customers in geographic areas that may not have heard of us, while giving them a taste of our personality.
Just Eat Email Campaigns
As a global designer for the brand team, I have worked closely with the eCRM and developer teams to create campaigns that operate around the markets, that are recognisable and differentiable according to the local culture, and that the structure developed and implemented is applicable to other campaigns that should be based on user centered structures.
Before starting a campaign, some prototypes have always been tested for different platforms, such as desktop and mobile. Moreover, in different clients, such as Gmail or Outlook, in order establish information priorities taking into account the data collected in previous actions on opening rate and clicks.
Below are some samples of these, where different tools have been used on in order to deliver the best creativity within the limitations offered by the construction of emails (such as weight or type of coding), these tools are Photoshop, Illustrator, Sketch, Principle and After Effects.
Spotify Brand Awareness and App downloads
Multi-channel campaign with different audio ads.
The audio campaign ran on Spotify and was accompanied by out of home ads.
