Background
FB Mondial is an Italy-based motorcycle manufacturer. They were all set to launch in India.
Insight:
Unlike other bikes, this was a purely Italian bike. We latched on to this insight.
Thought
No offence to Multinational cross breeds
The idea was to audaciously state the fact that most of the bikes are a cross breed (manufactured in one country, parts sourced from another and assembled in some other).
HPS 300 is purely Italian.
