A creative website for London’s best new music festival, designed and built to deliver an optimised user experience.
AEG Presents has established All Points East (APE) as an exciting music festival taking place in the heart of East London.
While the festival was a huge success, its series of events beyond the headliner weekend itself was a source of confusion. The structure of the 10-day programme wasn’t communicated clearly, and this was exacerbated by a confusing website.
AEG asked us to design and build a site that clearly communicated the festival’s offering and captured the spirit and personality of the event itself.
From big headline announcements, to the release tickets and subsequent traffic spikes, the website needed to be flexible and technically robust enough to cope with different challenges throughout the year.