For this project the client needed a logo created for their dessert business. I discussed the overall composition, color pallet, and type fonts with them, and a decision was reached on this design. We opted to use a cupcake for the logo rather than a cake. The client creates many different types of dessert, and we both felt that a cupcake would better serve their brand. My goal for future projects will be to further develop brands, generating prototypes for full-scale logos as well as design imaging that can professionally represent branding on smaller packaging.