Luther Thie's profile

LG Ally with Ironman 2

Release Date: May 2010
Opening screen in street level view with open navigation UI.
Yacht scene. Each scene shows 3 Android apps on the LG Ally phone, with the features explained by 3 friends that are beamed into the user's view as a video feed.
Car crash scene.
Missile scene.
3D phone spin section.
Android apps demo section.
The start of the street level experience starts outside the Monte Carlo casino in Monaco.
Several "easter eggs" coinciding with Ironman 2 content were designed for the Earthmine street level imagery.
Advertising banners for the LG Ally were put around the course in the street level imagery.
Credits
Client: LG Mobile USA
Product: LG Ally Android 2.1 Phone
Agency: Publicis Modem
Creative Director: Marcus Park
Associate Creative Director: Luther Thie
Art Director: Danny Chung
Copywriter: Chelsea Tucker
Developer: Andre Gustavo Cardozo, Hilmer Hall
Photography: Ewan Burns
3D Street Level Technology: Earthmine
LG Ally with Ironman 2
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LG Ally with Ironman 2

Working on digital advertising for the first Android Phone by LG, I designed and directed the creation of this Flash Microsite that integrates cu Read More

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