What New York Is Built On
- 2019
CLIENT -
NYC Department of Design & Construction
CREDITS -
Photography: Courtesy of NYC DDC
Art Direction: Pratt Design Corps head Michael Kelly
Soil Loop Icon: Jae Wendall
Soil Loop Illustration: Wendy Ju
MY ROLE -
Branding
Graphic Design
MORE INFORMATION -
This is a campaign that I developed to promote both the environmental and financial benefits of industrial soil reuse within the city. The two audiences were both the public of NYC and architects/contractors. This campaign focuses on the proud, industrial, and innovative culture that is in New York City, and the importance of the soil we built our foundation on.
