Music D'Ville Poster Identity
In the 1960s, Josef Müller-Brockmann began a series of posters for the Basel Concert Hall that made revolutionary use of sparse means and minimal graphics. The results were hugely influential because he seemed to capture sound itself in the visual music of the typographical elements interacting on the page. The series of posters was also important because they served as an example for advanced use of grids as proportional organizational devices, acting like the pulse or staves of a sheet of music to impart rhythm and power onto the surface.
This project asked us to work in the general mode of Müller-Brockmann and experiment with the information itself as primary image, using a grid as an organizing principle.
I wanted to play with the idea of creating musical poetry with my typography. I started to morph and customize the words “Music d’Ville.” It’s a little in your face, it’s dramatic, but it’s intentional. As you eyes follow the black letters around the page, you eventually realize what it says.
This project was sponsored by the UofL art department to be entered into the 2019 Flux Student Design Competition.
