We were presented with a fictional brief from Fitch:
Transform the face of the British High Street
 
Our solution:
HATCH DIY Store & Workshop
 
A workspace for creative souls living in London’s small and crowded apartments. The name implying that this is a place where you create and produce items, not simply consume. 
 
Hatch provides customers with the facilities to explore, experiment, inspire and create their DIY projects. 
 
The idea is that projects can be started using blank items purchasable within the store, such as; tote bags, phone covers & sneakers to name a few, and then customize them using a wide range of materials.
 
Hatch your creativity!