BRIEF
To re-brand Harry Ramsden’s and make them relevent again. Harry Ramsden’s is a Fish & Chip restaurant which has outlets all over the world, with over 30 in the UK - your task is to refresh this successful brand.
To re-brand Harry Ramsden’s and make them relevent again. Harry Ramsden’s is a Fish & Chip restaurant which has outlets all over the world, with over 30 in the UK - your task is to refresh this successful brand.
CONCEPT
To create elements which are modern, while putting accross tradition and nostalgia. Also I wanted to get accross that this is a sophisticated brand which sells good quality, British food.
STRATEGY
To use black and white imagery of raw fish and potatoes, serif typefaces and brown paper and string to comunicate how I want the audience to see Harry Ramsden’s as a brand.