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This book is about the foundation of the Cruyff brand. It will let you know what the cruyff brand is and what it stands for, how everything start… Read More
This book is about the foundation of the Cruyff brand. It will let you know what the cruyff brand is and what it stands for, how everything started and future where it is going. It was the first step into the new direction which needed to take the Cruyff brand upmarket and position it closer to larger, more fashionable brands. The brandbook was the foundation of the new identity Read Less
Published:
The Cruyff Brandbook

This book is about the foundation of the Cruyff brand. It will let you know what the cruyff brand is and what it stands for, how everything started and future where it is going. It was the first step into the new direction which needed to take the Cruyff brand upmarket and position it closer to larger, more fashionable brands. 
 
The brandbook was the foundation of the new identitySee here the total identity
 
 
 
will let you know what the cruyff brand is and what it stands for. 
It also
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Year
2012

Client
The Cruyff brand
 
What SuperBruut did
Graphic/Visual design

Creative director
André Bouwman
 
 
Made while working at Premium Inc