The brief stated that we create a brand of soap for a particular market. I created a brand with a catchy name - 'Citrusoap', which is a citrus fruit based soap with Citrus Essential Oils (Assist in the refreshment and replenishment of skin). The soap is aimed at mainly women, who are in the LSM 7-10, which is the higher end market. The package design aims to be simple, elegant, yet eye-catching and fresh - evoking what the Citrusoap aims to be.

The brand offers 4 variations of soap bars: Lemon, Lime, Orange and Grapefruit, which are either sold individually or as a Multipack of 4.

Soapbox Design Net Diagram

Flowrap Design Net Diagram

Multipack Net Diagram