Pril: Serve it shiny
Client: Henkel
 
Brief:
communicate the power and strength of Pril as a dish washing liquid to Arab housewives in a creative way.
 
Solution:
To this date, Arab ladies still get cooking tips from recipes and cooking books, using this powerful medium we communicated Pril's message "The ultimate shine recipe" by inserting a print ad looking exactly like all the other recipes in the book. In our recipe, we explain all Pril attributes to the Arab ladies in the most simple way.
 
Advertising Agency: TBWA\Egypt
Creative Director: Bassem Sabry
Art Directors: Yamen Emad
Copywriter: Rami Nassar
Published: July 2012
 
 
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Pril Recipe Ambient
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9428
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Published:

Pril Recipe Ambient

Ambient press ad. for Pril in recipe magazines Advertising Agency: TBWA\Egypt Creative Director: Bassem Sabry Art Directors: Yamen Emad Copywrite Read more
867
9428
20
Published:
Copyright Info

Attribution, Non-commercial, No Derivatives

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