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Campaign material for the 2013 Stockholm Pride including visual concept and manner, logotype, colour scheme, and posters.
For the 2013 Stockholm Pride I had the honour to develop the base for the campaign material including the visual concept and manner, the logotype, the colour scheme, and the posters. Together with the talented and pleasant guys at Flatmate Web Agency, who also were responsible for the web campaign, and Yay! Brand and Design Agency, we worked through the material to achieve a modern adaption of the hippie culture. 

The main poster honours, and is an updated and playful homage to, The Beatles classic album cover for their 1967 release of Sgt. Pepper's Lonely Hearts Club Band. All poster parts are all the way through handmade, man-made and carried out through hands-on work. No shortcuts, no botchiness, no wangling.

For the campaign’s head typeface we used a specially adapted version of my Sammelsurium font, customized and tailored for the purpose. The typeface is handmade and then specially worked out in detail for this particular use.